How To Keep Your Business Running Efficiently When Your Server Is Not

Whatever your business is, you rely on your server. Whether you have an eCommerce site, a website for your brick and mortar location or an internal network, you need a powerful, efficient connection in order to draw in and bring quality services to your customers. When your server fails you, however, our server support in Athens offers some of the best small business IT support out there.

What You May Experience

Imagine your online business or network as a physical brick and mortar store. The equivalent to having your server go down in the tech world is having your store sealed up, boarded up, and vacated. Nobody is getting in, and you are losing customers by the minute. While your first instinct is to panic, it is important to remain calm and patient with your server support specialists and, most importantly, keep your customers updated.

When you are having server issues, you may experience:

  • Extremely slow loading times
  • A lack of connection at all
  • Loss of traffic
  • Loss of earnings
  • Upset customers
  • An inability to perform any sort of work

This is why it is essential to act quickly, to avoid getting upset, to make sure your customers understand what is going on so they are not blindsided and to call your local Athens IT maintenance experts right away.

How To Tell Your Customers

There is definitely a wrong way to inform your customers that your servers are down. That being said, there is a right way too. While you may suffer from a loss of traffic, you don’t have to lose the customers you already have.

The important thing to remember is that server issues happen to every business at some time. Your customers should understand this as well, and what they are looking for is how you are handling the situation— it is there that you will earn and keep their trust. These are a few tips on the right ways to inform your customers of server errors:

  • Make sure you are available on other platforms (mobile phone, Twitter, email, etc.).
  • Keep your customers updated on these platforms every time there is something new to share with them about the server’s progress.
  • If you don’t have any new information, still send an update at least daily.
  • Make sure these updates are useful and not repetitive — stick to facts and don’t over-apologize.
  • Don’t make promises you can’t keep about this “never happening again.”
  • Be lighthearted but remember this is a big problem and your customers are looking to you to be professional. They want to see you are taking this matter seriously.
  • Make sure to take responsibility and don’t play the blame game.
  • Provide customers with the details of exactly how you intend to prevent another mishap.

Next Steps

When your server goes down, it is important to call us right away. With the experience, passion for service and dedication to both you and your customers, Athens Tech Guy is Athens’s number one choice for small business IT support. Contact us today!